The choice most guides skip: where your connection exits
Almost every travel eSIM for Japan roams onto one of the same three networks โ NTT docomo, SoftBank, or au (KDDI). What differs between plans, and what almost nobody explains, is the country your traffic appears to come from. That is the exit IP, and in Japan it matters more than usual.
Our Japan plans come in three routings. Standard plans exit via Hong Kong and can use docomo, SoftBank, au and Rakuten, with 5G where available. The plans marked (IIJ) exit from inside Japan on NTT docomo, but top out at 4G. The plans marked (nonhkip) exit via Singapore on au (KDDI), with 5G.
If you only need maps, messaging, translation and social apps, any of the three is fine and you should simply pick on price and data. If you plan to use Japanese services that check where you are connecting from โ some domestic streaming catalogues, ticketing sites, and banking or delivery apps โ a Japanese exit IP behaves more predictably, which is what the (IIJ) plans give you. The trade-off is that (IIJ) is docomo-only and 4G rather than 5G.